I spent a good portion of last week delivering guest lectures to the “Creative Promotion in New Media” classes at Berklee. For the class, I offered up some slides which helped explain both what marketing is…
I use Facebook, MySpace, Last.fm, MOG, HypeMachine, LaLa, and a few other music discovery/listening sites. They’re all good for a whole bunch of different reasons. And I was rather surprised when, of all places, I got…
Sometimes I wonder if I read too much stuff. Quite often I’ll hear something cool, but it’s gone 5 minutes later. And instead I end up saying things like “I read somewhere that … ” or…
There was a rather heated discussion yesterday between two individuals: 1. A brilliant marketing mind with years of experience in the music industry (me…) 2. A co-op student toiling partially under the whim and wisdom of…
The public is a fickle lover. One minute, it’s a blissful romance, and in the next you’re a loathed, lambasted lothario clamoring for acceptance from those who understand you. Alliteration aside, the public has the power…
I’ve been watching a few scenarios unfold from the sidelines. Without being directly involved, it’s fascinating to sit back and watch people tick. In particular, I’m amazed to see how people present themselves. Quite often, they…
Springsteen played Bonnaroo. McCartney played Coachella. Elton recorded a track with Timbaland. Somewhere, somehow the lines are becoming blurred. Speaking of McCartney, let’s not forget that Rockband – Beatles Edition comes out on 9/9/09. Can a…
The other day, I made a slightly expensive purchase. For the princely sum of $202.74 (including a supposed “convenience” charge), I now have a seat to see Elton John and Billy Joel at Gillette Stadium on…
