Scott Feldman’s career in the music industry has ranged from startups and
beginners to stadium superstars. At the beginning, a fluke internship with one of
Boston’s most legendary disc jockeys became a fulltime position producing Boston’s
legendary “Big Mattress” morning broadcast hosted by Charles Laquidara and heard
by millions each day on WZLX. During four years at ‘ZLX, Scott booked guests,
coordinated multiple remote broadcasts, wrote endless amounts of on-air copy, and
thrived on being a hands-on player in one of Boston’s most beloved radio
broadcasts.
The thrill of radio, along with the desire to learn more, promoted Scott to go back to
school, and he enrolled at the Berklee College of Music in Boston. During his time at
Berklee, Scott studied Music Business and Management and began to understand
the method and history behind the industry.
Following his studies at Berklee, Scott became the National Promotions Manager
and Director of Media Relations for music startup Rock.com in Hollywood, CA.
While there, Scott programmed the stations highly successful and pioneering online
radio stations, developed partnerships and programs with SonyMusic, Capitol
Records, Universal Music, and major corporations including AIG/Ticketmaster.
During his time at Rock.com, site traffic grew by over 800% ultimately reaching over
2 million unique users per month, and Rock.com radio stations broadcast over 50
million tracks per year.
Returning from Hollywood, Scott shifted gears from major label talent to indie
artists, and created one of the first marketing teams at Nimbit – an early DIY artist
sales and distribution platform. During that time, Scott was a featured panelist at
NEMO and CMJ, and generated 80% growth in site traffic over a one year period.
Following his experience at Nimbit, Scott worked with OurStage.com to create
partnerships with entities including the Newport Folk Festival, John Lennon
Songwriting Contest, and Virgin Records.
Realizing that all artists, at all levels, need help creating solid foundations for
continued growth, Scott founded D.I.-Why in 2010. With D.I.-Why, Scott brings
common sense and measurable results to the marketing efforts of artists and small
labels. D.I.-Why’s services include web design, social media campaigns, direct-to-fan
integration, and strategic marketing. D.I.-Why clients include Howie Day,
The Oedipus Project, We Are Augustines, and many others.
In his spare time, Scott enjoys sunsets, long walks on the beach, and kittens. But
then, doesn’t everyone?