Marketing. Music. Occasional Wisdom.

AuthorScott

But seriously, folks…

Lately we’ve gotten a ton of calls from potential clients wanting to work with us.  And there’s nothing we love more than clients who want to pay us tons of money.  Unfortunately, client expectations often exceed things like … reality. Here’s an example:  Client calls in, says they need to make more money from their music.  I ask them to send along links to their website...

10 Richest Songs Ever

How much money can you make off a hit song?  Well … the folks at CelebrityNetWorth.com figured it out.  Be prepared to be astounded by how much money one little hit song can earn … so …. Ladies and Germs:  The 10 Richest Songs of All Time 10. Mel Torme – “Christmas Song” (1944). Estimated earnings: $19 million. This song, which you may know better as “Chestnuts...

Then what?

When you work with musicians, lots of fun things happen.  At the outset, the excitement is palpable — so many cool things you’re going to do, so many great ideas, and that new album is going to catapult the artist into the stratosphere.  A few months later though, it’s not all that. As a marketing guy, you’ve done everything you said you would, and there’s a solid...

RockGeek Fact of the Day #4913

Take a listen to “Sway” by the Rolling Stones.  Pete Townshend from The Who, singer Billy Nichols, and Ronnie Lane from Small Faces all sang background vocals, and the strings were arranged by Paul Buckmaster — best known for his work with Elton John.  The Rolling Stones arrive in Boston tonight for two shows…

Fun With Banking

After verifying my info for the third time in 10 minutes, they explained that yes, they had received the letter of termination, but no, they hadn't terminated the account. Why, I asked. I mean, it seemed like a logical question considered they'd received and acknowledged verbal and written requests to terminate the account.

Gee, they said, we don't know.

RockGeek Fact of the Day #040113

According to anonymous sources, the remaining members of the Beatles (Paul McCartney & Ringo Starr) will be touring this summer.  Plans are to be announced at a press conference later today.  The tour will start nostaligically in Liverpool and include stops in London, Paris, New York, Chicago, and 20 other U.S. cities concluding at Candlestick Park in San Francisco where The Beatles performed...

RockGeek Fact of the Day #1969

On this day in 1969, The Rolling Stones headlined the infamous Altamont Free Concert in Altamont, CA.  Immortalized in the film “Gimme Shelter,” it’s a cautionary tale of what not to do when planning a large scale rock concert.  Interestingly, the Hells Angels have always gotten blamed for the death of 18 year old  Meredith Hunter, but while being far from...

Authenticity

I got into a pretty heavy “discussion” with a friend the other day.  He works in content marketing, and his job is to create content around a brand that helps drive focus and awareness.  Ultimately it’s what all marketers do, but his specialty is in content creation.  Sometimes it’s good content and other times, the cause of my  distress, it’s just noise wrapped...

Marketing. Music. Occasional Wisdom.

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