They say, right?

Sometimes I wonder if I read too much stuff. Quite often I’ll hear something cool, but it’s gone 5 minutes later. And instead I end up saying things like “I read somewhere that … ” or “They say … ” Honestly, I despise they say. As a marketing mind, I construct actions derived from statistics and trends. “They say…” is competely antithetical to most everything I do.

In the music industry, they say has been taking a beating lately. They say you can’t be a successful musician without a major label deal. They say illegal downloading is killing the industry. They say that nobody buys music anymore.

Statistics prove otherwise each time. So please, when/if offering advice don’t start with I heard, and definitely not with they say…