I got into a pretty heavy “discussion” with a friend the other day. He works in content marketing, and his job is to create content around a brand that helps drive focus and awareness. Ultimately it’s what all marketers do, but his specialty is in content creation. Sometimes it’s good content and other times, the cause of my distress, it’s just noise wrapped...
Enough already!
Direct-to-Fan: Releasing the Video
The gentlemen of Hollow Vixen made a killer video for their song, "B.O.B. (Battery Operated Boyfriend)." And that video sat in the virtual can for a while 'til there was a best time to both release it and capitalize on it. This made sense then, and the proper time, effort, and coordination was what would (hopefully...) going to lead to something that'd launch the band to the next level ...