Maybe it’s a character flaw, I’m not sure. But I want to be as nice to every client as I possibly can. Sometimes that results in over-promising, and most times it results in under-charging. As an example, I recently had a client that needed a very basic website done. I charged a basic amount, and did the basic job. When the site was finished though, to the point that was paid for, it...
Breaking the 11th Commandment
As I watch my partners and competitors engage in battles of marketing will, I’m amused by the way they turn the super strategic, high level actions into their own raison d’etre. The belief seems to be that creating these massive partnerships, awesome viral campaigns, and strategic alliances will help you even when your basic product is horribly flawed. I’m thinking we need Moses...