I got into a pretty heavy “discussion” with a friend the other day. He works in content marketing, and his job is to create content around a brand that helps drive focus and awareness. Ultimately it’s what all marketers do, but his specialty is in content creation. Sometimes it’s good content and other times, the cause of my distress, it’s just noise wrapped...
If everybody is, then nobody is…
What Is and What Should Never Be
Repost: Twitter isn’t “over,” I’m over it.
I was in the audience for John Mayer’s interview at last week’s ASCAP Expo in Los Angeles. And in his follow-up post, he challenges folks to respond, repost, and continue a conversation (in more than 140 characters). Listening to John speak, I was mostly impressed with the fact that he’s equally smart and interesting. Without a guitar, he’s still thoroughly engaging. I...
Next phase, new wave, dance craze, anyways …
Here’s the thing. I’m not that old. I’m far from 40, and I continually decline the chance to dine anyplace offering an early bird special. I like to go places, do things, and I refuse to watch Matlock. The Internet has made huge parts of my career possible, but yet, I’m continually finding myself drawn to the “old school” way of getting things done. My friends...
Breaking the 11th Commandment
As I watch my partners and competitors engage in battles of marketing will, I’m amused by the way they turn the super strategic, high level actions into their own raison d’etre. The belief seems to be that creating these massive partnerships, awesome viral campaigns, and strategic alliances will help you even when your basic product is horribly flawed. I’m thinking we need Moses...
Want A Corporate Social Media Job? Demonstrate These Three Essential Qualities
Today, for the first time ever, we have a guest post. It’s exciting, innovative, and much easier than writing my own post. Anyway … today’s guest blogger is web strategist Jeremiah Owyang. Smart guy, very smart guy …after you’re done reading my stuff, feel free to read his! Jeremiah writes: Hiring managers, recruiters, and management staff are often confused on...
Let Us Learn in Order to Do … and the reverse!
Growing up, I was a nice, Jewish boy. Hebrew School three days per week, youth group activities on the weekend, and a Bar Mitzvah that pulled out every stop. I had, no exaggeration, memorized the Erev Shabbat service and could recite the prayers and passages verbatim — in Hebrew and English. In fact, I even knew the page numbers for each section of the service. Some might call me a geek...
Dirty Secrets of the Music Industry
There’ve been a few posts floating around on various blogs about how to be successful in (today’s) music industry. But there have been far more posts bitching and moaning about the horrors of the industry. My proposition is simple, and perhaps a bit idealistic (go figure…). Here goes: 1. You need EVERYTHING. 500,000 friends on MySpace doesn’t get you a record deal. In...
Recession Marketing and You!
Recently the nice folks at Hubspot actually came up with something useful. They offered a free webinar on “Marketing During a Recession.” For those of you who are unaware, the U.S. economy is going down faster than a hooker on Hemenway street. That’s a little Boston humor for you — crass, but clearly conveying a message. Anyway …. The gist of the webinar is that...