Tag: Topspin

Direct to Fan Test

Direct-to-Fan: Releasing the Video

The gentlemen of Hollow Vixen made a killer video for their song, “B.O.B. (Battery Operated Boyfriend).” And that video sat in the virtual can for a while ’til there was a best time to both release it and capitalize on it. This made sense then, and the proper time, effort, and coordination was what would (hopefully…) going to lead to something that’d launch the band to the next level — whatever that is…

Industry Ramblings, Musical Ramblings

All the King’s Horses, Part II

So as Ian and I discussed the state of the industry, its cast of characters, and what kind of artists should be using Topspin (or Nimbit … or Bandcamp … or Audiolife … ), it all became re-enforced by what I saw on the tv last night: style over substance, instant over earned, easy over challenging.