Marketing. Music. Occasional Wisdom.

TagTechnology

Marketing by the numbers

Working with musicians, you hear a lot of “oh no, my fans would HATE that …”  Venues do it too.  And managers often assume an understanding of what their artists like or dislike.  On nearly every count, they’re wrong.  This is never more apparent than the world of technology. Last night, I saw a grandmother proudly pull out her iPad to show off pictures of her...

The (New) Office

Back when I lived in Hollywood, I spent most of my time working from home. The boss-man didn't want to incur unnecessary overhead, so in exchange for picking up the cost of my phone and internet, I never had to commute more than 10 steps from "home" to "work." For the most part, it was pretty sweet. But...

Marketing. Music. Occasional Wisdom.

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