This post was written by David Ginsburg of Hector Solutions… Over the weekend, (weekend is a vague term in the 24/7 world of social media) I was speaking with a colleague handling the PR for a mutual account regarding the importance of sticking to the content strategy laid out at the onset of said client’s new social media marketing program. We had launched the program just three...
There should never be free music.
Anytime you give a track away, people should be buying it -- and the currency of choice is an email address. Second to that, let them pay with a tweet, by becoming a Facebook fan, or creating a post about your music. Any of those currencies may actually be more valuable than the 99 cents they may (or may not!) want to spend.
Next phase, new wave, dance craze, anyways …
Here’s the thing. I’m not that old. I’m far from 40, and I continually decline the chance to dine anyplace offering an early bird special. I like to go places, do things, and I refuse to watch Matlock. The Internet has made huge parts of my career possible, but yet, I’m continually finding myself drawn to the “old school” way of getting things done. My friends...
Let Us Learn in Order to Do … and the reverse!
Growing up, I was a nice, Jewish boy. Hebrew School three days per week, youth group activities on the weekend, and a Bar Mitzvah that pulled out every stop. I had, no exaggeration, memorized the Erev Shabbat service and could recite the prayers and passages verbatim — in Hebrew and English. In fact, I even knew the page numbers for each section of the service. Some might call me a geek...
What about the money?!!?
Time and again, I get clients who feel that they need to have a presence on Facebook, Twitter, and MySpace. Further, they explain, they need viral marketing in order to be successful. What amazes me, continually, is that these same clients tell me they need something that they simply don’t understand. Yet, they’re convinced that they need it. I should also mention that I work...