Last Friday, I had the extreme pleasure of being a dinner guest at Boston’s Oak Room. It’s a steakhouse in the classic tradition that fusses over every detail, serves the highest quality cuisine, and charges its patrons accordingly. As dining goes, it’s fantastic. But what really got me to thinking was the overall experience — how it kept me thoroughly contented and...
But is it any good?
A friend of mine writes a blog on his area of expertise. He writes a lot, and is (perhaps) better than I am in SEO and SMO practices. In fact, he’s making a pretty solid living simply through his sites, blogs, and activities. Another friend writes a blog that’s specific to his/her industry, and most likely full of valuable industry knowledge based upon years of experience. My problem:...
What, why, and so what…
Over the last few days, I’ve been wondering about what we say. Admittedly that’s a wide, open-ended type statement. But think about how you say what you say. Do you actually take the time to choose the word that’s most applicable, or the most industry-pleasing? Do you ramble on and on about “music discovery” or “SMO” or “SEO” without actually...
But interns are free, right?
I was poking around on Craigslist this morning, and alongside a sweet deal on a Rhodes, I noticed that roughly 60% of the marketing job listings were for internships. None of which offered pay, temp-to-perm opportunities, or really any promises beyond “something great for your resume.” This got me to thinking, who benefits by hiring interns? In most settings, interns are there for the...
But what do you do?
Last night, I was watching the Red Sox lose to the Texas Rangers. Sad, really. In fact, I’d go as far as to call it tragic. I’m a massive Sox fan. I’ve been going to games since I was in kindergarten. I know more useless Red Sox trivia than most people have forgotten. But what caught my attention last night was the number of people in the Sox dugout that I couldn’t...
Navigating the two way street
I just got off the phone with a recruiter. His client is looking for a Director of Marketing who understands SMO. His test, in determining whose candidacy deserves to move forward, is to simply ask them to explain what SMO is. This is hardly a revolutionary technique, but what’s interesting is how people break out the ten cent words to explain two cent ideas. The underlying challenge, which...
Let Us Learn in Order to Do … and the reverse!
Growing up, I was a nice, Jewish boy. Hebrew School three days per week, youth group activities on the weekend, and a Bar Mitzvah that pulled out every stop. I had, no exaggeration, memorized the Erev Shabbat service and could recite the prayers and passages verbatim — in Hebrew and English. In fact, I even knew the page numbers for each section of the service. Some might call me a geek...
What about the money?!!?
Time and again, I get clients who feel that they need to have a presence on Facebook, Twitter, and MySpace. Further, they explain, they need viral marketing in order to be successful. What amazes me, continually, is that these same clients tell me they need something that they simply don’t understand. Yet, they’re convinced that they need it. I should also mention that I work...
Recession Marketing and You!
Recently the nice folks at Hubspot actually came up with something useful. They offered a free webinar on “Marketing During a Recession.” For those of you who are unaware, the U.S. economy is going down faster than a hooker on Hemenway street. That’s a little Boston humor for you — crass, but clearly conveying a message. Anyway …. The gist of the webinar is that...