Over the last few days, I’ve received 73 Facebook event invitations. It’s not because of my incredible popularity, subtle wit, or boyish charm that people want me at their event. Shocking, I know. Instead, they overutilize the tool so much that it becomes noise — and therefore irrelevant. As a marketer and promoter, you want to hedge your bets in the best possible way...
Marketing. Music. Occasional Wisdom.