Marketing. Music. Occasional Wisdom.

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All the king’s horses, and all the king’s men…

Sometimes the best laid plans of musicians and men often go awry. As a music industry veteran (and still under 40 years old!), I’ve seen lots of artists and companies emerge with huge plans to revolutionize the industry only to see reality come crashing in. Most of the time it’s caused by a failure to understand the industry or by over-estimating their own abilities. But since not...

Dirty Secrets of the Music Industry

There’ve been a few posts floating around on various blogs about how to be successful in (today’s) music industry. But there have been far more posts bitching and moaning about the horrors of the industry. My proposition is simple, and perhaps a bit idealistic (go figure…). Here goes: 1. You need EVERYTHING. 500,000 friends on MySpace doesn’t get you a record deal. In...

Marketing. Music. Occasional Wisdom.

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