OK, so I stole this title from Led Zeppelin, but it’s really the best way to describe what’s going on in today’s music industry — and especially in its marketing. I’m amazed by the continual insistence on the “next big thing” being hyped long before the current big thing has been proven…
The big trend across music and people and seemingly life itself is “social networking sites.” You know, MySpace, Facebook, and a million others. The theory is that since you can’t meet, find, or keep friends in…
