OK, so I stole this title from Led Zeppelin, but it's really the best way to describe what's going on in today's music industry -- and especially in its marketing. I'm amazed by the continual insistence on the "next big thing" being hyped long before the current big thing has been proven...
That one too…
I use Facebook, MySpace, Last.fm, MOG, HypeMachine, LaLa, and a few other music discovery/listening sites. They’re all good for a whole bunch of different reasons. And I was rather surprised when, of all places, I got totally hooked on Muse while watching Saturday Night Live. SNL hasn’t really been a major force in music since … well … ever. They’ve always done great...
Tales from the Naked City – A cautionary tale…
I keep tabs on former consulting clients. It’s always valuable to know what folks’re up to, how they’re doing, and if there’s the possibility for future advice or work. In a previous entry, “The Good Guy Network,” I outlined how/why good people help each other, and why those less desirable, shady characters tend to fade away. I reread the post, and decided to...
What about the money?!!?
Time and again, I get clients who feel that they need to have a presence on Facebook, Twitter, and MySpace. Further, they explain, they need viral marketing in order to be successful. What amazes me, continually, is that these same clients tell me they need something that they simply don’t understand. Yet, they’re convinced that they need it. I should also mention that I work...
Recession Marketing and You!
Recently the nice folks at Hubspot actually came up with something useful. They offered a free webinar on “Marketing During a Recession.” For those of you who are unaware, the U.S. economy is going down faster than a hooker on Hemenway street. That’s a little Boston humor for you — crass, but clearly conveying a message. Anyway …. The gist of the webinar is that...
The slippery sliding slope of personal decency
As cool and hip as I claim to be, at core I’m still a geeky political nerd. I follow the elections, make damn sure I vote, and I even pay attention to state and local races. I love having a voice, and I truly believe that my vote counts. Lately though, negative campaigning, baseless posturing, and hateful attacks are becoming the norm. What absolutely fries me though is that the general...
Social Networking? Just go DO stuff!
The big trend across music and people and seemingly life itself is “social networking sites.” You know, MySpace, Facebook, and a million others. The theory is that since you can’t meet, find, or keep friends in real life, you need a way to do it virtually. How refreshing! Now I don’t have to actually have friends, I can just have cyberfriends. This way, I can have...