Marketing. Music. Occasional Wisdom.

TagMusician

Authenticity

I got into a pretty heavy “discussion” with a friend the other day.  He works in content marketing, and his job is to create content around a brand that helps drive focus and awareness.  Ultimately it’s what all marketers do, but his specialty is in content creation.  Sometimes it’s good content and other times, the cause of my  distress, it’s just noise wrapped...

Desperation time…?

To paraphrase Mr Lennon, “I’m sick and tired of hearing things/From uptight, short-sighted, narrow-minded hypocritics/All I want is the truth…” There are SO many companies trying to “help” musicians today, that’s just sickening. When you did a little deeper into all of their business models, they’re ultimately trying to make money for themselves...

Marketing. Music. Occasional Wisdom.

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