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Can You Survive on $311.9 million per Quarter?

Odds are you didn’t read a newspaper this morning. In fact, newspaper readership is down roughly 20% this year alone. Daily circulation of American newspapers peaked in 1984 and dropped 13% to 55.2 million copies by 2003, according to the Newspaper Association of America. At the same time, advertising revenue (with adjustments for inflation) hasn’t budged either. [i] In essence...

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