Marketing. Music. Occasional Wisdom.

TagMusic piracy

The Worth of Music – Part II

The inner-office debate over the value and potential cost of music continues to rage on. But in the course of discussion, one particular point seems to hold the key to the argument: when is a product a product? The argument was made that music, as a non-physical product, has no inherent expense therefore it should merit no cost. Similarly, as the distribution is instantaneous and repeatable...

Marketing. Music. Occasional Wisdom.

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