Marketing. Music. Occasional Wisdom.

Tagmusic industry

The Worth of Music – Part II

The inner-office debate over the value and potential cost of music continues to rage on. But in the course of discussion, one particular point seems to hold the key to the argument: when is a product a product? The argument was made that music, as a non-physical product, has no inherent expense therefore it should merit no cost. Similarly, as the distribution is instantaneous and repeatable...

Do you (really) know what you’re talking about?

I spent nearly 2 weeks writing this post.  At every turn, I questioned the wiseness, propriety, and basic common sense in putting forth these thoughts.  But the more I read, DM’ed toward, or otherwise got pointed to, I notice that so many “experts” simply are not.  Despite their experience (which is at best occasionally applicable), few people are either blogging their own ideas...

Teach me something, please!

The music business is crazy, unpredictable, volatile, and often revolutionary. I understand that, and despite the insanity, I can’t think of another industry I’d be suited to work in. The happiest periods in my career came when I was actually learning something. A new perspetive, a fresh outlook, a great contact — all meant more to me than the paycheck. Not that a nice paycheck...

Anything you can do, I can do better…

I work in marketing. It’s what I do. A long time ago, I realized that I’m pretty good at “reading” people, figuring out what motivates them, and being able to focus that understanding toward promoting a product or idea. Ultimately, that’s what marketing is. And as such, a lot of it is a very “soft science.” Certain jobs have very specific skill sets that...

Stand Up Philosophers …

For your consideration, the following classic exchange: Unemployment Office Person: “Name and occupation?” Comicus: “Comicus, Stand-up Philosopher.” Unemployment Office Person: “A what?” Comicus: “A Stand-up Philosopher. I coalesce the vapors of daily life and produce anecdotes that have synonymous meaning with various people.” Unemployment Office...

Marketing. Music. Occasional Wisdom.

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