Lately we’ve gotten a ton of calls from potential clients wanting to work with us. And there’s nothing we love more than clients who want to pay us tons of money. Unfortunately, client expectations often exceed things like … reality. Here’s an example: Client calls in, says they need to make more money from their music. I ask them to send along links to their website...
Snowpocalypse Now
Things I learned from a stripper…
OK, maybe stripper isn’t exactly the right word. I think “dancer” is the preferred terminology. Either way, I spent a couple weeks in southern Florida, and the cast of characters I encountered were a unique bunch. One in particular, a young gentleman named Blake, taught me a lot about his chosen profession, and the lessons learned are surprisingly adaptable to musicians...
The Worth of Music
There was a rather heated discussion yesterday between two individuals: 1. A brilliant marketing mind with years of experience in the music industry (me…) 2. A co-op student toiling partially under the whim and wisdom of the aforementioned brilliant marketing mind. The discussion centered around the topic of products, value, and power. Specifically: is a digital item an actual product...