Marketing. Music. Occasional Wisdom.

TagMiley Cyrus

What’s your shtick?

Our industry, and our patience for hearing new music, is contracting. We're increasingly overtaxed/conditioned by technology so that if it doesn't come to us instantaneously, and stand out at the same time, we just move on. The act of musical discovery and exploration has been relegated to music purists who make up an increasingly small piece of the consumerist pie. So what's YOUR shtick? Why do...

Elton and Eminem and Timbaland and …

Springsteen played Bonnaroo. McCartney played Coachella. Elton recorded a track with Timbaland. Somewhere, somehow the lines are becoming blurred. Speaking of McCartney, let’s not forget that Rockband – Beatles Edition comes out on 9/9/09. Can a Rolling Stones/Miley Cyrus duet be far behind? As they head down the rock icon/megastar road, artists are having a harder time attracting new...

Marketing. Music. Occasional Wisdom.

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