But Seriously Folks
Lately we’ve gotten a ton of calls from potential clients wanting to work with us. And there’s nothing we love more than clients who want to pay us tons of money. Unfortunately, client expectations often exceed…
Then What?
When you work with musicians, lots of fun things happen. At the outset, the excitement is palpable — so many cool things you’re going to do, so many great ideas, and that new album is going…
Enough already!
I understand that the economy sucks. There’s no magic money faucet with cash just flowing out non-stop. I get it. At the same time, I don’t ask the Ferrari dealership to cut me a deal today because I know I’m gonna be famous in a few years.
SXSWhatever
I held off on writing a SXSW post because everybody else is. Who wants to be a sheep, right? When March rolls around, every musician and music industry hack starts frothing at the mouth. SXSW is…
The Pleasure-Dome
Pretty much everyone knows the story of Kubla Khan. It starts out, “In Xanadu did Kublai Khan A stately Pleasure-Dome decree, Where Alph, the sacred river ran Through caverns measureless to man Down to a sunless…
Marketing by the numbers
Working with musicians, you hear a lot of “oh no, my fans would HATE that …” Venues do it too. And managers often assume an understanding of what their artists like or dislike. On nearly every…
Social Media Marketing: 5 Reasons Why It’s NOT For You
This post was written by David Ginsburg of Hector Solutions… Over the weekend, (weekend is a vague term in the 24/7 world of social media) I was speaking with a colleague handling the PR for a…
Things I learned from a stripper…
OK, maybe stripper isn’t exactly the right word. I think “dancer” is the preferred terminology. Either way, I spent a couple weeks in southern Florida, and the cast of characters I encountered were a unique bunch….
Next phase, new wave, dance craze, anyways …
Here’s the thing. I’m not that old. I’m far from 40, and I continually decline the chance to dine anyplace offering an early bird special. I like to go places, do things, and I refuse to…
Breaking the 11th Commandment
As I watch my partners and competitors engage in battles of marketing will, I’m amused by the way they turn the super strategic, high level actions into their own raison d’etre. The belief seems to be…
Yes, but what’s your point?
In the wide, wide world of marketing, there’re all kinds of opinions being tossed around. And everyone is an expert. I’ve noticed that the folks with the least to say consistently spend the most time saying…
Marketing Triage
A confession: I like random words. Somehow, as we take our daily conversation down to 140 character tweets and colorful abbreviations (wtf!) we lose track of the power and majesty of choosing the exact, right word….
Savor the experience…
Last Friday, I had the extreme pleasure of being a dinner guest at Boston’s Oak Room. It’s a steakhouse in the classic tradition that fusses over every detail, serves the highest quality cuisine, and charges its…
But what do you do?
Last night, I was watching the Red Sox lose to the Texas Rangers. Sad, really. In fact, I’d go as far as to call it tragic. I’m a massive Sox fan. I’ve been going to games…
Thought for the Day #2
Client: What time is it? Consultant: What time do you want it to be?
Teach me something, please!
The music business is crazy, unpredictable, volatile, and often revolutionary. I understand that, and despite the insanity, I can’t think of another industry I’d be suited to work in. The happiest periods in my career came…
Hello Reality!
I got a message the other day from one of my clients. I had submitted a marketing plan which met existing budget, staff, and timeline limitations. Admittedly, it wasn’t the most exciting and groundbreaking campaign, but…
Hello Reality!
I got a message the other day from one of my clients. I had submitted a marketing plan which met existing budget, staff, and timeline limitations. Admittedly, it wasn’t the most exciting and groundbreaking campaign, but…
Anything you can do, I can do better…
I work in marketing. It’s what I do. A long time ago, I realized that I’m pretty good at “reading” people, figuring out what motivates them, and being able to focus that understanding toward promoting a…