ScottFeldman.net Marketing. Music. Occasional Wisdom.

TagMark Parenteau

The end of an error … never challenge the listeners.

No less than 8 different people called to let me know that WBCN was going off the air. In a move calculated on a P&L sheet and nowhere else, one of Rock’s flagship stations (41 years of broadcasting …) has been running essentially on fumes for the last 5 years, and since it’s hard to sell advertising on stations with no listeners, something had to be done. I get that. Radio...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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