OK, so I stole this title from Led Zeppelin, but it’s really the best way to describe what’s going on in today’s music industry — and especially in its marketing. I’m amazed by the continual insistence on the “next big thing” being hyped long before the current big thing has been proven…
Yesterday evening, I went to an NFL game at [Big Corporate Sponsor] Stadium. Alongside the $8 beers, and the $7 hot dogs, I noticed that the music predates many of the attendees. This got me to…
