I understand that the economy sucks. There's no magic money faucet with cash just flowing out non-stop. I get it. At the same time, I don't ask the Ferrari dealership to cut me a deal today because I know I'm gonna be famous in a few years.
Online Promotion 101
I spent a good portion of last week delivering guest lectures to the “Creative Promotion in New Media” classes at Berklee. For the class, I offered up some slides which helped explain both what marketing is about along with a few examples of sites that were good, bad, or at least illustrative of the necessary understandings. Ultimately it came down to 5 major considerations. Here they...