ScottFeldman.net Marketing. Music. Occasional Wisdom.

TagiPad

Marketing by the numbers

Working with musicians, you hear a lot of “oh no, my fans would HATE that …”  Venues do it too.  And managers often assume an understanding of what their artists like or dislike.  On nearly every count, they’re wrong.  This is never more apparent than the world of technology. Last night, I saw a grandmother proudly pull out her iPad to show off pictures of her...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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