Marketing. Music. Occasional Wisdom.

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Dirty Secrets of the Music Industry

There’ve been a few posts floating around on various blogs about how to be successful in (today’s) music industry. But there have been far more posts bitching and moaning about the horrors of the industry. My proposition is simple, and perhaps a bit idealistic (go figure…). Here goes: 1. You need EVERYTHING. 500,000 friends on MySpace doesn’t get you a record deal. In...

Conscience matters – who knew … ?

About a month ago, I decided that it was time to test the independent waters. Instead of just going after another job, with another company, where invariably I was a mid-sized cog on the corporate wheel, I was going to use my powers for good. Or something like that … The folks at Hypebot (Bruce Houghton … you’re a good man!) posted a link to this site and blog, and I sat back to...

Marketing. Music. Occasional Wisdom.

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