FOR IMMEDIATE RELEASE Hollow Vixen Debuts “Battery Operated Boyfriend” to Disgust of Moral and Decent People Everywhere Boston band feels compelled to shatter the myth of man over machine – women agree. BOSTON, MA – July 6, 2010– Hollow Vixen (www.hollowvixen.com), the music industry’s leading advocate of beer consumption, loud music, and gender relations...
Direct-to-Fan: Making Facebook Work
The whole dang world uses Facebook. So naturally, musicians trying to find ways to increase sales/exposure/fans have turned to Facebook in droves. To that end, Topspin and Nimbit both offer tools to increase return on Facebook activities. All of Hollow Vixen (not just me) spent some time working on a Facebook strategy that would provide the best user experience coupled with the least amount of...
Direct-to-Fan: Adding my stuff
Preface: Before I start today’s post, I want to acknowledge some key, critical facts. The folks ’round the Nimbit, Topspin, and Hollow Vixen camps have expressed their concern about the very nature of doing something like this. They’re smart people, and while they may be right to express their concern, I also greatly admire the fact that they trust me and allow me to do this...
Direct-to-Fan Head-to-Head Battle-to-the-Death Mega-Royale Gala-Fest
I figured something like this deserves a bigger title than just “Something I’m Gonna Try.” In my capacity as mild-mannered marketing consultant, I spend a fair amount of time at Nimbit. No surprises there, and honestly, I like the product and believe in its claim/capability. But there’s this other company in the direct-to-fan space that warrants attention: Topspin...
So, what’s new?
There’s a lotta folks talkin’ shit on the Interwebs, but often I wonder who’s actually DOING stuff. In other words, if you work in this industry, shouldn’t you actually be doing something instead of just pontificating on your blog? Here’s what I’m up to…pontification coming soon 😉 1. Marketing Mensch: Nimbit.com I’ve been working with/for Nimbit in...