Time and again, I get clients who feel that they need to have a presence on Facebook, Twitter, and MySpace. Further, they explain, they need viral marketing in order to be successful. What amazes me, continually, is that these same clients tell me they need something that they simply don’t understand. Yet, they’re convinced that they need it. I should also mention that I work...
Recession Marketing and You!
Recently the nice folks at Hubspot actually came up with something useful. They offered a free webinar on “Marketing During a Recession.” For those of you who are unaware, the U.S. economy is going down faster than a hooker on Hemenway street. That’s a little Boston humor for you — crass, but clearly conveying a message. Anyway …. The gist of the webinar is that...
Social Networking? Just go DO stuff!
The big trend across music and people and seemingly life itself is “social networking sites.” You know, MySpace, Facebook, and a million others. The theory is that since you can’t meet, find, or keep friends in real life, you need a way to do it virtually. How refreshing! Now I don’t have to actually have friends, I can just have cyberfriends. This way, I can have...