Over the last few days, I’ve received 73 Facebook event invitations. It’s not because of my incredible popularity, subtle wit, or boyish charm that people want me at their event. Shocking, I know. Instead, they overutilize the tool so much that it becomes noise — and therefore irrelevant. As a marketer and promoter, you want to hedge your bets in the best possible way...
What Is and What Should Never Be
Direct-to-Fan: Measuring Success
The guys in Hollow Vixen have a lot to be proud of: they launched a website, released their first EP, played a bunch of shows, and managed to get it all done without (as many bands do…) coming to blows. So now, as they rest and rehearse before the summer tour kicks off again, we all thought this would be a good time to stop and see how things were going thus far. Before someone else...
Direct-to-Fan: Making Facebook Work
The whole dang world uses Facebook. So naturally, musicians trying to find ways to increase sales/exposure/fans have turned to Facebook in droves. To that end, Topspin and Nimbit both offer tools to increase return on Facebook activities. All of Hollow Vixen (not just me) spent some time working on a Facebook strategy that would provide the best user experience coupled with the least amount of...
Repost: Twitter isn’t “over,” I’m over it.
I was in the audience for John Mayer’s interview at last week’s ASCAP Expo in Los Angeles. And in his follow-up post, he challenges folks to respond, repost, and continue a conversation (in more than 140 characters). Listening to John speak, I was mostly impressed with the fact that he’s equally smart and interesting. Without a guitar, he’s still thoroughly engaging. I...
That one too…
I use Facebook, MySpace, Last.fm, MOG, HypeMachine, LaLa, and a few other music discovery/listening sites. They’re all good for a whole bunch of different reasons. And I was rather surprised when, of all places, I got totally hooked on Muse while watching Saturday Night Live. SNL hasn’t really been a major force in music since … well … ever. They’ve always done great...
Next phase, new wave, dance craze, anyways …
Here’s the thing. I’m not that old. I’m far from 40, and I continually decline the chance to dine anyplace offering an early bird special. I like to go places, do things, and I refuse to watch Matlock. The Internet has made huge parts of my career possible, but yet, I’m continually finding myself drawn to the “old school” way of getting things done. My friends...
Want A Corporate Social Media Job? Demonstrate These Three Essential Qualities
Today, for the first time ever, we have a guest post. It’s exciting, innovative, and much easier than writing my own post. Anyway … today’s guest blogger is web strategist Jeremiah Owyang. Smart guy, very smart guy …after you’re done reading my stuff, feel free to read his! Jeremiah writes: Hiring managers, recruiters, and management staff are often confused on...
Let Us Learn in Order to Do … and the reverse!
Growing up, I was a nice, Jewish boy. Hebrew School three days per week, youth group activities on the weekend, and a Bar Mitzvah that pulled out every stop. I had, no exaggeration, memorized the Erev Shabbat service and could recite the prayers and passages verbatim — in Hebrew and English. In fact, I even knew the page numbers for each section of the service. Some might call me a geek...
How to Decide
A lot of folks rely on they. The mighty they seem to know everything about everything but manage to remain nameless. They say you should pee on a jellyfish sting to stop the pain and reduce swelling. They say that latinos tend to vote Democrat, but Adam Lambert lost Idol ‘cuz the Midwest found him too flamboyant. In marketing, they is a powerful force. Not only do they shape public opinion...