ScottFeldman.net Marketing. Music. Occasional Wisdom.

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Hollow Vixen debuts “Battery Operated Boyfriend”

FOR IMMEDIATE RELEASE Hollow Vixen Debuts “Battery Operated Boyfriend” to Disgust of Moral and Decent People Everywhere Boston band feels compelled to shatter the myth of man over machine – women agree. BOSTON, MA – July 6, 2010– Hollow Vixen (www.hollowvixen.com), the music industry’s leading advocate of beer consumption, loud music, and gender relations...

Direct-to-Fan Head-to-Head Battle-to-the-Death Mega-Royale Gala-Fest

I figured something like this deserves a bigger title than just “Something I’m Gonna Try.” In my capacity as mild-mannered marketing consultant, I spend a fair amount of time at Nimbit. No surprises there, and honestly, I like the product and believe in its claim/capability. But there’s this other company in the direct-to-fan space that warrants attention: Topspin...

How Not to Write a (Music) Blog

Lots of folks will tell you how to do things. In fact, everyone probably prides themselves on being an expert on something. I’d rather spin things a little bit and tell you what NOT to do. You see, folks that cover the music industry are even more compelled to prove their expert status. Maybe it’s a desire to serve, or maybe it’s simply an inflated sense of self. Honestly...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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