The inner-office debate over the value and potential cost of music continues to rage on. But in the course of discussion, one particular point seems to hold the key to the argument: when is a product a product? The argument was made that music, as a non-physical product, has no inherent expense therefore it should merit no cost. Similarly, as the distribution is instantaneous and repeatable...
The Worth of Music
There was a rather heated discussion yesterday between two individuals: 1. A brilliant marketing mind with years of experience in the music industry (me…) 2. A co-op student toiling partially under the whim and wisdom of the aforementioned brilliant marketing mind. The discussion centered around the topic of products, value, and power. Specifically: is a digital item an actual product...