Maybe it’s a character flaw, I’m not sure. But I want to be as nice to every client as I possibly can. Sometimes that results in over-promising, and most times it results in under-charging. As an example, I recently had a client that needed a very basic website done. I charged a basic amount, and did the basic job. When the site was finished though, to the point that was paid for, it...
Hello Reality!
I got a message the other day from one of my clients. I had submitted a marketing plan which met existing budget, staff, and timeline limitations. Admittedly, it wasn’t the most exciting and groundbreaking campaign, but it maximized every existing opportunity. The response I got was “I hired you ‘cuz you think outside the box. Give me something that delivers that…and go...