ScottFeldman.net Marketing. Music. Occasional Wisdom.

TagCharles Laquidara

The end of an error … never challenge the listeners.

No less than 8 different people called to let me know that WBCN was going off the air. In a move calculated on a P&L sheet and nowhere else, one of Rock’s flagship stations (41 years of broadcasting …) has been running essentially on fumes for the last 5 years, and since it’s hard to sell advertising on stations with no listeners, something had to be done. I get that. Radio...

An early Thanksgiving

Today I took a pretty bold step even by my standards. After a gentle prodding from a former coworker, and after having had a series of insufferable bosses/VPs/CEOs, I acted on the best advice I’ve gotten in some time:  be your own boss. Without going into the details of the business itself, what gave me pause was how simple it was to get things off the ground.  To that end, I’m in...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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