A few years ago, I worked with a program director named Buzz Knight. Buzz and I never really saw eye to eye on much, but I was always impressed with the results his team managed to generate. He was quite fond of catchphrases, and most of ’em bordered on silly, but one stuck with me: be brilliant at the basics. This message has been dispensed in various forms, but lately it’s reminding...
Marketing. Music. Occasional Wisdom.