Marketing. Music. Occasional Wisdom.

TagBob Lefsetz

Is TuneCore really a direct-to-fan solution?

Direct-to-Fan is the dominant trend in today’s music space. Whether it’s Trent Reznor telling us, or anyone else, the ability to engage with fans and provide unique, compelling offers is tantamount to success. What’s disturbing though, is that you’ve labeled Tunecore as a frontrunner in the direct-to-fan space. Nothing could be further from the truth.

Oh Bob ….

Like many music industry types, I read the Lefsetz Letter. And again, like many, I often think old Bob is just a cranky, washed-up, old-school record label type guy. Case in point: he recently shredded a performance by Mika. His complaint was that under all the lights and staging, the entire show was played off a hard drive: Bob writes: We’re fucked. I was standing in the back of the...

If everyone knows the answer, why is the music industry (still) broken?

Everyone reaches their own version of a breaking point. It’s the moment when the incalculable doom of your current situation demands you to do something. Divorce attorneys are experts at exploiting that point in marriages, and music bloggers (you know who you are!) are very quick to point this phenomenon out as the music industry lurches toward its seemingly self-inflicted, horrible demise...

Here a Beatle, There a Beatle …

Judging from this week’s media hype, 9/09/09 is the next coming of the Beatles. The folks at Harmonix are releasing RockBand: Beatles Edition, and all things Beatle are flooding the market. I just got back from Blockbuster, where you can pick up Bealtes Monopoly, Beatles Trivial Pursuit, and pre-order your copy of Beatles RockBand. They’re (naturally) also featuring Beatle titles...

Marketing. Music. Occasional Wisdom.

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