Marketing. Music. Occasional Wisdom.

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Bad Marketing 101: CampusCompare

Every now and then, I wonder how/why companies make the decisions they do. A while back, I had interviewed with the folks at CampusCompare. Their concept was to allow students to input their own statistical info and create a match-up with colleges that fit their grade/social/interest criteria. Free product, and all kinds of marketing and promotional opportunities. When I went in for the...

Marketing. Music. Occasional Wisdom.

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