ScottFeldman.net Marketing. Music. Occasional Wisdom.

CategoryRamblings

All the king’s horses, and all the king’s men…

Sometimes the best laid plans of musicians and men often go awry. As a music industry veteran (and still under 40 years old!), I’ve seen lots of artists and companies emerge with huge plans to revolutionize the industry only to see reality come crashing in. Most of the time it’s caused by a failure to understand the industry or by over-estimating their own abilities. But since not...

Things I learned from a stripper…

OK, maybe stripper isn’t exactly the right word. I think “dancer” is the preferred terminology. Either way, I spent a couple weeks in southern Florida, and the cast of characters I encountered were a unique bunch. One in particular, a young gentleman named Blake, taught me a lot about his chosen profession, and the lessons learned are surprisingly adaptable to musicians...

King EvRock’s Soulsonic Decade

Bringing The Party Back To The People… Despite the 2000’s being soaked with celebrity deaths, unwanted wars, cowboy presidents, and the bankruptcy of the U.S.A., there was an rebirth of music as power, public praise and acceptance of guerrilla art, and, most importantly, the reemergence of DIY basement parties. KingEvRock’s Soul Story by  KingEvRock This decade taught me that...

That one too…

I use Facebook, MySpace, Last.fm, MOG, HypeMachine, LaLa, and a few other music discovery/listening sites. They’re all good for a whole bunch of different reasons. And I was rather surprised when, of all places, I got totally hooked on Muse while watching Saturday Night Live. SNL hasn’t really been a major force in music since … well … ever. They’ve always done great...

I still love radio…

I just checked the “This Day in History” section of my local (online) newspaper. Two interesting birthdays today: Rodney Bingenheimer and Alan Freed. Both, in their own way, revolutionized radio; they made it into something bigger than themselves. And both ended up in their own relative obscurity. Alan Freed, for those who don’t know, virtually created the term “rock and...

Next phase, new wave, dance craze, anyways …

Here’s the thing. I’m not that old. I’m far from 40, and I continually decline the chance to dine anyplace offering an early bird special. I like to go places, do things, and I refuse to watch Matlock. The Internet has made huge parts of my career possible, but yet, I’m continually finding myself drawn to the “old school” way of getting things done. My friends...

Breaking the 11th Commandment

As I watch my partners and competitors engage in battles of marketing will, I’m amused by the way they turn the super strategic, high level actions into their own raison d’etre. The belief seems to be that creating these massive partnerships, awesome viral campaigns, and strategic alliances will help you even when your basic product is horribly flawed. I’m thinking we need Moses...

I was there. Were you?

It was great taking a little breather for Thanksgiving. The day to day monotony of work and stress and daily life becomes wonderfully ameliorated (there’s a word…) simply by stepping back and relaxing. During this little exile, I became enchanted by songkick.com. The concept is simple, and yet oddly addicting: list out the concerts you were at or plan to go to. I dug out an old rubber...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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