ScottFeldman.net Marketing. Music. Occasional Wisdom.

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I speak English good

In the process of creating some marketing collateral, I received the following piece of advice: “Don’t let grammar stand in your way.” I understand the concept — saying what you want is often more important than saying it correctly. But have we, as an industry/culture/populace gotten to the point where we’ve actually forgotten how to communicate? I think we have. And...

Online Promotion 101

I spent a good portion of last week delivering guest lectures to the “Creative Promotion in New Media” classes at Berklee. For the class, I offered up some slides which helped explain both what marketing is about along with a few examples of sites that were good, bad, or at least illustrative of the necessary understandings. Ultimately it came down to 5 major considerations. Here they...

Making Internet Radio Work …

Internet-only broadcasters will soon be on equal footing with their FM brethren. In order to be successful, the quality of what's being broadcast on the Internet needs to equal or exceed what the big guys are coming up with. Here then, from my experience, 10 Commandments for successful Internet broadcasting...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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