ScottFeldman.net Marketing. Music. Occasional Wisdom.

CategoryRamblings

Because it works

My computer is a few years old, and I was starting to panic. Should this computer die, I’m totally lost. My entire professional life (not to mention a lot of other stuff) resides inside it’s Apple-y glow. I’m approaching the hard drive’s capacity, and I know

It’s gonna happen, right?

So why hasn't the band put it all back together, hit the road, and capitalized on the adulation? And why has Steve Perry remained suspiciously out of the limelight for so long? It makes a cynical marketing mind wonder how "planned" the spontaneous appearance at the Word Series truly was...

What Is and What Should Never Be

OK, so I stole this title from Led Zeppelin, but it's really the best way to describe what's going on in today's music industry -- and especially in its marketing. I'm amazed by the continual insistence on the "next big thing" being hyped long before the current big thing has been proven...

Top 10 Ways to Win a Political Campaign in 2010

Here’s your easy-to-follow, step-by-step guide …. Be an outsider. If you’ve never worked in politics, government, or gone to jury duty — all the better! Have a silly skeleton in your closet. You dabbled in witchcraft? Fabulous! Don’t let the facts stand in your way! You’re a fiscal reformer even though you might’ve accidentally cost your state an extra...

The best thing you’ll see all day. Maybe all week…

So there’s all this hype and rumble around the new Elton John/Leon Russell album. Some love it, some hate it, and most agree it could’ve been better. I’ve been an Elton fan for a LONG time. In fact, I’ve seen him in concert 32 times. But the single greatest performance he ever gave, in my humble opinion, gets tragically overlooked. Below are a couple clips from his...

What if Gene Simmons was right?

Here in the new music industry, the paradigm is shifting. There's a clear lack of synergy between the next-gen music makers and the major label gatekeepers. As a result, there's a clear lack of revenue caused by and resulting from illegal file-sharing by the disenfranchised youth movement. While some may claim a certain Luddite pretense by those in control of the industry, it's easier to claim...

Keep the Balance

I work a lot.  Probably too much.  That’s not to say I deserve pity or commendation.  It’s just that sometimes it’s easier to keep working than it is to just stop and relax.  The vicious circle of “get it done today, or have it waiting for you tomorrow” is truly … vicious. For a lot of musicians out there, having too much to do is coupled with the inability to...

What should musicians pay for?

The big news perking through the indie music world is that Bandcamp will start charging musicians to provide free downloads. When you read a bit deeper, the company needs to cover the costs associated with providing a fully featured free toolset that was developed and adopted by a massive userbase. In other words, “oh shit, we’re successful — now what?!” In all of the...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

Categories

Song of the Day