There’s a lotta folks talkin’ shit on the Interwebs, but often I wonder who’s actually DOING stuff. In other words, if you work in this industry, shouldn’t you actually be doing something instead of just pontificating on your blog? Here’s what I’m up to…pontification coming soon 😉 1. Marketing Mensch: Nimbit.com I’ve been working with/for Nimbit in...
Is TuneCore really a direct-to-fan solution?
Direct-to-Fan is the dominant trend in today’s music space. Whether it’s Trent Reznor telling us, or anyone else, the ability to engage with fans and provide unique, compelling offers is tantamount to success. What’s disturbing though, is that you’ve labeled Tunecore as a frontrunner in the direct-to-fan space. Nothing could be further from the truth.
What about MySpace?
Repost: Twitter isn’t “over,” I’m over it.
I was in the audience for John Mayer’s interview at last week’s ASCAP Expo in Los Angeles. And in his follow-up post, he challenges folks to respond, repost, and continue a conversation (in more than 140 characters). Listening to John speak, I was mostly impressed with the fact that he’s equally smart and interesting. Without a guitar, he’s still thoroughly engaging. I...
There should never be free music.
Anytime you give a track away, people should be buying it -- and the currency of choice is an email address. Second to that, let them pay with a tweet, by becoming a Facebook fan, or creating a post about your music. Any of those currencies may actually be more valuable than the 99 cents they may (or may not!) want to spend.
I bought new music.
Beware! Beware! The Ides of March are upon us …
…and they’re singing “Vehicle” 🙂
The best-est part of working in radio was being able to play amazingly topical music. Specifically, March 15th meant the one time we got to play “Vehicle” by the Ides of March. A personal favorite tune, it’s a total one-hit wonder doomed to obscurity 364 days out of the year.
But not today!
I speak English good
In the process of creating some marketing collateral, I received the following piece of advice: “Don’t let grammar stand in your way.” I understand the concept — saying what you want is often more important than saying it correctly. But have we, as an industry/culture/populace gotten to the point where we’ve actually forgotten how to communicate? I think we have. And...
Food for thought – from your friends at the RIAA…
Online Promotion 101
I spent a good portion of last week delivering guest lectures to the “Creative Promotion in New Media” classes at Berklee. For the class, I offered up some slides which helped explain both what marketing is about along with a few examples of sites that were good, bad, or at least illustrative of the necessary understandings. Ultimately it came down to 5 major considerations. Here they...