It's really not something that needs to be discussed, or at least that's what I thought. When you're working with a client/artist/musician/band/whatever, the asumption is that everyone involved will conduct themselves in a professional manner. Unfortunately, at 3 AM, this isn't what happened...
If everybody is, then nobody is…
5 Words to Build a Career On
Looking back, I don't think I said much of anything for the first 6 months I was working in radio. But I absorbed everything. Over time I learned how to be persuasive without being a bully. I learned when the end result often meant sacrificing what you thought (at the time) was totally essential.
The hardest lesson was learning to let others do their job so you can do yours.
Music’s biggest night?
Dear Neil:
I spent most of yesterday celebrating “Music’s Biggest Night†with a few thousand of my closest friends. As a member of the Recording Academy, it’s a singular thrill to be able to personally witness the hype machine ramp things up into frenzy of klieg lights and chaos.
But this year, moreso than the others, was it really music’s biggest night?
What am I paying you for?
For anyone that’s a marketing consultant, you know the three steps to discomfort…. You submit an invoice to a normally happy client. They come back to you with: “what have you done? Why am I paying you this much?” You show them everything you did, which they don’t quite understand, and proceed to grumpily write you a check. Hopefully. Marketing isn’t a...
Because it works
Don’t Stand in Your Own Way
It’s gonna happen, right?
What Is and What Should Never Be
What if Gene Simmons was right?
Here in the new music industry, the paradigm is shifting. There's a clear lack of synergy between the next-gen music makers and the major label gatekeepers. As a result, there's a clear lack of revenue caused by and resulting from illegal file-sharing by the disenfranchised youth movement. While some may claim a certain Luddite pretense by those in control of the industry, it's easier to claim...