Marketing. Music. Occasional Wisdom.

AuthorScott

What if Gene Simmons was right?

Here in the new music industry, the paradigm is shifting. There's a clear lack of synergy between the next-gen music makers and the major label gatekeepers. As a result, there's a clear lack of revenue caused by and resulting from illegal file-sharing by the disenfranchised youth movement. While some may claim a certain Luddite pretense by those in control of the industry, it's easier to claim...

What’s your shtick?

Our industry, and our patience for hearing new music, is contracting. We're increasingly overtaxed/conditioned by technology so that if it doesn't come to us instantaneously, and stand out at the same time, we just move on. The act of musical discovery and exploration has been relegated to music purists who make up an increasingly small piece of the consumerist pie. So what's YOUR shtick? Why do...

Keep the Balance

I work a lot.  Probably too much.  That’s not to say I deserve pity or commendation.  It’s just that sometimes it’s easier to keep working than it is to just stop and relax.  The vicious circle of “get it done today, or have it waiting for you tomorrow” is truly … vicious. For a lot of musicians out there, having too much to do is coupled with the inability to...

What should musicians pay for?

The big news perking through the indie music world is that Bandcamp will start charging musicians to provide free downloads. When you read a bit deeper, the company needs to cover the costs associated with providing a fully featured free toolset that was developed and adopted by a massive userbase. In other words, “oh shit, we’re successful — now what?!” In all of the...

Crazy Eddie’s Craigslist iPhone Sale: Our prices are insaaaaaane!

I’m sure I’ve mentioned it before, but I love my iPhone. Actually, I’ve loved all my iPhones, and upgrading to the new iPhone 4 was a no-brainer for me. 7 hours in line on the day of release didn’t deter me in the slightest! Hey, I’m a trooper. Patience is a virtue. And all the cool kids were getting iPhones, jumping off bridges, and wearing acid washed jeans. Or...

Better marketing through Cheesecake…

Back in college I waited tables. I’m fairly certain it goes hand-in-hand with attending music school. One of those establishments was The Cheesecake Factory. Being there 40+ hours per week got you very familiar with the menu. While that may have been a detriment to my overall and future health, it was an incredible tool for my product and marketing brain. And that education continues to...

RockGeek Fact of the Day #2204

On this day in 1976, the #1 song in the U.S. was “Don’t Go Breakin’ My Heart” by Elton John and Kiki Dee. Surprisingly, this was Elton’s first #1 single in the U.K. and his last until “Sacrifice” topped that charts 14 years later.
“Don’t Go Breaking My Heart” was also Elton’s first duet with Miss Piggy…

Marketing. Music. Occasional Wisdom.

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