Time and again, I get clients who feel that they need to have a presence on Facebook, Twitter, and MySpace. Further, they explain, they need viral marketing in order to be successful. What amazes me, continually, is that these same clients tell me they need something that they simply don’t understand. Yet, they’re convinced that they need it. I should also mention that I work...
It’s All Too Much …?
I love my iPhone. I really do. As a piece of design, it’s flawless. Technologically speaking, it’s light years ahead of my (former) Blackberry, and it’s just plain fun to use. Not since I was about 12 years old have I waved a lightsaber around with such glee. The one downfall, or so I’m realizing, is that information gets to me far too fast and in ever-growing quantity...
Hail Caesar!
Lady Godiva was a freedom rider …
Gilbert O’Sullivanomics
The other day I watched a couple Berklee students perform an impressive cover of “Alone Again (Naturally)” by Gilbert O’Sullivan. Gilbert is essentially a 3-hit wonder (that’s 2 more than most!) from the early ’70s. “Alone Again (Naturally)” was a monster hit that got covered by everyone from Nina Simone to Sarah Vaughn to Donny Osmond. The mind shudders...
RockGeek Fact of the Day #1009
Thought for the Day #4
Happy Birthday to…
And then…
As a general rule, I try to keep this blog on post, relevant, and focused. But every now and then something so utterly unexpected happens that it jars you out of your normal routine and makes you think. Today was one of those days. Today, a friend of mine died. I’ve been to plenty of funerals, and I’m not unaccustomed to death. This time though, I realized that the friend who passed...
Brilliant at the Basics…
A few years ago, I worked with a program director named Buzz Knight. Buzz and I never really saw eye to eye on much, but I was always impressed with the results his team managed to generate. He was quite fond of catchphrases, and most of ’em bordered on silly, but one stuck with me: be brilliant at the basics. This message has been dispensed in various forms, but lately it’s reminding...