ScottFeldman.net Marketing. Music. Occasional Wisdom.

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What, why, and so what…

Over the last few days, I’ve been wondering about what we say. Admittedly that’s a wide, open-ended type statement. But think about how you say what you say. Do you actually take the time to choose the word that’s most applicable, or the most industry-pleasing? Do you ramble on and on about “music discovery” or “SMO” or “SEO” without actually...

Here a Beatle, There a Beatle …

Judging from this week’s media hype, 9/09/09 is the next coming of the Beatles. The folks at Harmonix are releasing RockBand: Beatles Edition, and all things Beatle are flooding the market. I just got back from Blockbuster, where you can pick up Bealtes Monopoly, Beatles Trivial Pursuit, and pre-order your copy of Beatles RockBand. They’re (naturally) also featuring Beatle titles...

Sailing takes me away …

It’s Labor Day Weekend, so I’m taking to the high seas and/or Boston Harbor for a day of sailing. And, naturally, that involves creating the playlist for the day’s activities. Here’s what I’ve got so far. Perhaps you’ll notice the theme? Suggestions and additions welcome … 1. Seven Seas of Rhye – Queen 2. Ocean Avenue – Yellowcard 3. New Pin...

But interns are free, right?

I was poking around on Craigslist this morning, and alongside a sweet deal on a Rhodes, I noticed that roughly 60% of the marketing job listings were for internships. None of which offered pay, temp-to-perm opportunities, or really any promises beyond “something great for your resume.” This got me to thinking, who benefits by hiring interns? In most settings, interns are there for the...

You are what you …

I’ve been watching a few scenarios unfold from the sidelines. Without being directly involved, it’s fascinating to sit back and watch people tick. In particular, I’m amazed to see how people present themselves. Quite often, they have no idea what they’re saying, what messages they send, or how those messages are perceived. The biggest lead-in to this entire scenario is...

See that little button up there?

Here’s the deal – short and sweet. The Hector Fund is shooting for a panel at SXSW. You can vote for us! All’s you gotta do is click the little button, give ’em your email address*, and give The Hector Fund a thumbs up! All the cool people are voting for us… Please do this. It’s important. We’ll love you long time. *Cranky about giving out your email...

How Not to Write a (Music) Blog

Lots of folks will tell you how to do things. In fact, everyone probably prides themselves on being an expert on something. I’d rather spin things a little bit and tell you what NOT to do. You see, folks that cover the music industry are even more compelled to prove their expert status. Maybe it’s a desire to serve, or maybe it’s simply an inflated sense of self. Honestly...

Kooper on Napster

This is a column by Al Kooper for EQ Magazine back in 2001. I wanna start off by saying I chose the music business back in 1958 to express myself and to make a living. I’ve shared apartments with rodents (the furry and fleshy kind) in New York City, and I’ve rented houses in Los Angeles that Ringo moved into when I vacated. It’s been a bumpy, crazy ride. I’ve been cheated...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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