ScottFeldman.net Marketing. Music. Occasional Wisdom.

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The party of no…

I spent last week at SXSW. And with all the chaos going on in Austin, I wasn’t able to pay attention to the political wrangling going on in DC. It was nice to be disconnected from the bitter partisanship, back-stabbing, and utter contempt for differing viewpoints.
Upon return to home/planet Earth,

I speak English good

In the process of creating some marketing collateral, I received the following piece of advice: “Don’t let grammar stand in your way.” I understand the concept — saying what you want is often more important than saying it correctly. But have we, as an industry/culture/populace gotten to the point where we’ve actually forgotten how to communicate? I think we have. And...

Online Promotion 101

I spent a good portion of last week delivering guest lectures to the “Creative Promotion in New Media” classes at Berklee. For the class, I offered up some slides which helped explain both what marketing is about along with a few examples of sites that were good, bad, or at least illustrative of the necessary understandings. Ultimately it came down to 5 major considerations. Here they...

RockGeek Fact of the Day #769

On this day, in the year 62 (!), a magnitude 7.5 earthquake struck the city of Pompeii, Italy. While this doesn’t directly cause the eruption of Mt. Vesuvius in 79, it does provide an excuse to offer up a clip from Pink Floyd’s “Live at Pompeii” …
P.S. This totally breaks the site, but watching this in the HD option is totally worth it … 🙂

RockGeek Fact of the Day #1508

Today would have been George Harrison’s 67th birthday. On (my favorite George Harrison tune) “The Art of Dying,” soon-to-be Genesis drummer/singer Phil Collins plays congas. As a kid, Collins was an extra in the Beatles movie A Hard Day’s Night. While Collins wasn’t credited on the original album, he’s thanked in the liner notes on the 2000 re-release...

ScottFeldman.net Marketing. Music. Occasional Wisdom.

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