Preface: Before I start today’s post, I want to acknowledge some key, critical facts. The folks ’round the Nimbit, Topspin, and Hollow Vixen camps have expressed their concern about the very nature of doing something like this. They’re smart people, and while they may be right to express their concern, I also greatly admire the fact that they trust me and allow me to do this...
Direct-to-Fan: Gimme yo’ email address!
Yesterday I laid the groundwork for this little experiment: I’m working with the guys of Hollow Vixen and using both Nimbit and Topspin platforms to see which works better for launching a new release and establishing a band’s online presence. High priority was to start building up a mailing list for the band. So I dove into both platforms to see what I could come up with. Here’s...
Direct-to-Fan Head-to-Head Battle-to-the-Death Mega-Royale Gala-Fest
I figured something like this deserves a bigger title than just “Something I’m Gonna Try.” In my capacity as mild-mannered marketing consultant, I spend a fair amount of time at Nimbit. No surprises there, and honestly, I like the product and believe in its claim/capability. But there’s this other company in the direct-to-fan space that warrants attention: Topspin...
So, what’s new?
There’s a lotta folks talkin’ shit on the Interwebs, but often I wonder who’s actually DOING stuff. In other words, if you work in this industry, shouldn’t you actually be doing something instead of just pontificating on your blog? Here’s what I’m up to…pontification coming soon 😉 1. Marketing Mensch: Nimbit.com I’ve been working with/for Nimbit in...
RockGeek Fact of the Day #0514
Is TuneCore really a direct-to-fan solution?
Direct-to-Fan is the dominant trend in today’s music space. Whether it’s Trent Reznor telling us, or anyone else, the ability to engage with fans and provide unique, compelling offers is tantamount to success. What’s disturbing though, is that you’ve labeled Tunecore as a frontrunner in the direct-to-fan space. Nothing could be further from the truth.
Coincidence? Could it be?
What about MySpace?
RockGeek Fact of the Day #5470
40 years ago today, at Kent State University in Ohio, National Guardsmen fired 67 rounds over a period of 13 seconds, killing four students and wounding nine others, one of whom suffered permanent paralysis. Some of the students who were shot had been protesting against the American invasion of Cambodia, which President Richard Nixon announced in a television address on April 30. Other students...