OK, I know, you expect to read music stuff here. Maybe something about Topspin, or a rant against illegal downloading. Screw all of that — today’s Mel Brooks’ birthday!!! Just watch, laugh, and think of your favorite fart joke!!
The Summer’s Top Five Music Festivals
I’m a fan of lists. For no good reason I love hearing the best, worst, most likely to, or things you’d bring onto a desert island. It’s less about what’s on the list than it is about the process of deciding what makes it and what doesn’t. I swear I could spend hours debating whether or not “The Wall” is better than “Dark Side of the Moon” or...
Carole & James
For about a month now, I had been debating whether or not I should check out the “Troubadour Reunion” tour by James Taylor and Carole King. I’ve always wanted to see Carole King in concert, and she doesn’t really tour all that much — at least, she hasn’t played in Boston in a good long time. James Taylor, on the other hand, lives in Massachusetts, and he seems...
Happy Birthday Sir Paul McCartney
Direct-to-Fan: Measuring Success
The guys in Hollow Vixen have a lot to be proud of: they launched a website, released their first EP, played a bunch of shows, and managed to get it all done without (as many bands do…) coming to blows. So now, as they rest and rehearse before the summer tour kicks off again, we all thought this would be a good time to stop and see how things were going thus far. Before someone else...
Scott Feldman: Day in the Life
Here at Nimbit, we were challenged to come up with a 5 minute presentation on “a day in our life.” As a marketer, and someone just a bit on the competitive side, I wanted to do something a bit unique, and maybe even a little special. Here’s what I came up with … and why YouTube chooses that as the main image is beyond me ….
Direct-to-Fan: Dear Sir or Madam…
In my role at Nimbit, I spent a lot of time talking about the benefits and features of our brand-new, super snazzy fan messaging system. And I even used it to send Nimbit newsletters and press releases out. This should, logically, make me some kind of expert. Seems logical, right? Especially if I’m to believe the comments people have been leaving on these posts… The guys in Hollow...
And she’s a fierce negotiator too…
Direct-to-Fan: Making Facebook Work
The whole dang world uses Facebook. So naturally, musicians trying to find ways to increase sales/exposure/fans have turned to Facebook in droves. To that end, Topspin and Nimbit both offer tools to increase return on Facebook activities. All of Hollow Vixen (not just me) spent some time working on a Facebook strategy that would provide the best user experience coupled with the least amount of...
RockGeek Fact of the Day #601
Today would’ve been Nelson Riddle’s 89th birthday. As the arranger/conductor for “the” musicians of the 1940s, 50s, and 60s, he defined the sound of the time. Here’re a few of the folks Nelson Riddle wrote arrangements for: Frank Sinatra, Ella Fitzgerald, Nat “King” Cole, Kate Smith, Judy Garland, Dean Martin, and Linda Rondstadt, and hundreds of...