ScottFeldman.net Marketing. Music. Occasional Wisdom.

Ethics Shmethics.

E

Today is a day that Bostonians have been waiting 20 years for: Celtics/Lakers tickets go on sale for the 2008 NBA Finals. At 2 PM, fans everywhere queued up online, at ticket sellers, and on the phone to witness history.

Beat LAWithin minutes, all tickets were gone. The only choice for tickets now is to turn to a secondary market: eBay, Craigslist, or places like StubHub.

Locally, Ace Ticket is the reseller of choice. These guys have a policy which reads (in part) : “In order to buy a ticket from Ace Ticket, you must acknowledge and agree that you cannot and will not bring any claim or cause of action in any private suit or administrative proceeding that is in any way based on Ace Ticket’­s alleged violation of any such statute or regulation, including, without limitation…”

Translation: We know we’re scalping tickets, but if you choose to buy from us, you can’t sue us!

Classy, huh?

Addendum: The 6/3/08 Boston Herald reports that only 1,000 tickets actually went on sale! Out of a total of 37,248 seats (total for the first two games), barely 3% were put on sale to the general public!

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ScottFeldman.net Marketing. Music. Occasional Wisdom.

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