This post was written by David Ginsburg of Hector Solutions… Over the weekend, (weekend is a vague term in the 24/7 world of social media) I was speaking with a colleague handling the PR for a mutual account regarding the importance of sticking to the content strategy laid out at the onset of said client’s new social media marketing program. We had launched the program just three...
Republicans make better marketers.
I don’t like discussing politics. Usually it’s because I’m totally right, and the other person is an absolute moron. But seriously folks… The more I watch the news, I see all these ridiculous Repubican-type “Tea Partiers” bitching and moaning about how the Democrats are on some incredulous vendetta against everything moral and decent. They’re gonna let...
John Lennon’s 70th Birthday…
What if Gene Simmons was right?
Here in the new music industry, the paradigm is shifting. There's a clear lack of synergy between the next-gen music makers and the major label gatekeepers. As a result, there's a clear lack of revenue caused by and resulting from illegal file-sharing by the disenfranchised youth movement. While some may claim a certain Luddite pretense by those in control of the industry, it's easier to claim...
What’s your shtick?
Our industry, and our patience for hearing new music, is contracting. We're increasingly overtaxed/conditioned by technology so that if it doesn't come to us instantaneously, and stand out at the same time, we just move on. The act of musical discovery and exploration has been relegated to music purists who make up an increasingly small piece of the consumerist pie. So what's YOUR shtick? Why do...
RockGeek Fact of the Day #413B
Keep the Balance
I work a lot. Probably too much. That’s not to say I deserve pity or commendation. It’s just that sometimes it’s easier to keep working than it is to just stop and relax. The vicious circle of “get it done today, or have it waiting for you tomorrow” is truly … vicious. For a lot of musicians out there, having too much to do is coupled with the inability to...
What should musicians pay for?
The big news perking through the indie music world is that Bandcamp will start charging musicians to provide free downloads. When you read a bit deeper, the company needs to cover the costs associated with providing a fully featured free toolset that was developed and adopted by a massive userbase. In other words, “oh shit, we’re successful — now what?!” In all of the...
Now and not quite forever?
Crazy Eddie’s Craigslist iPhone Sale: Our prices are insaaaaaane!
I’m sure I’ve mentioned it before, but I love my iPhone. Actually, I’ve loved all my iPhones, and upgrading to the new iPhone 4 was a no-brainer for me. 7 hours in line on the day of release didn’t deter me in the slightest! Hey, I’m a trooper. Patience is a virtue. And all the cool kids were getting iPhones, jumping off bridges, and wearing acid washed jeans. Or...